Back in 1970 I told my father, ” I want to be a chocolatier when I grow up!”
In 1986 with my wife Mery we founded our first company and workshop in Loano, The 1997 we moved to Vicoforte and made the first artisan workshop exclusively dedicated to chocolate. In 2000, I thought I didn’t want to depend on industries for my Chocolate anymore! In 2004, I turned my workshop into Bean to bar Artisan Chocolate Factory, a fool didn’t do that! Now 2016 I want anyone who has the desire to follow in my footsteps to be able to do so without making the same mistakes I did and especially much faster! Now at the age of 50, I am certain that I have accomplished a lot but not yet everything! the best is yet to come! If you follow me you can in less than 2 months learn and discover ALL the secrets of Chocolate, history and science as well as how to win a contest! Most importantly, I will teach you how to make your own chocolate! I’m not saying that Industrial Chocolate is bad or shouldn’t be liked, but I am saying that you can go further! Realize your dreams and if you don’t have any start dreaming now, you will live much better! Look at this little story!
While it is true that people are struggling to make money today, it is also true that they spend more time complaining than they do building solutions! Running after fashion partly pays off but it always sees you behind! To chase someone and especially it doesn’t give you that satisfaction of saying this I thought of and made it!
This is not a custom of my thinking! Those who know me know that I don’t look back, I don’t bask in the successes I’ve achieved, even though I really could. Many of the things you call brilliant today I actually stimulated or even invented. I have devoted many years to research and others to artistic play, fine-tuning techniques and teaching kids that you can be a protagonist of your own future. Some of them are at the top of the world today! Well yes being a mentor is the greatest thing you can do! I remember with joy those who very veiledly taught me something. From my father Jerome, who told me on the cold Sundays of my childhood the thoughts and rules that his grandmother Ghita passed on to him when he in my place listened to his grandmother talk about cooking and with him prepared the specialties of that time. Fulvio, who in Frabosa taught me during boarding school recess how to make meringues and lady’s kisses.
Gino my mother’s second husband, a great cook, who patiently taught me how to knead shortcrust pastry, how to make Puffs, Puff Pastry, Puddings, Jams and many other things, my Grandfather Pierin who taught me how to make Salami and to My Grandmother Angela who taught me how to make Cheese to whom all my thanks go! My Grandfather Andrew, however, taught me one important thing! Silvio I don’t know if you’re really going to be a Chocolatier when you grow up, and I can’t help you, but I’ll give you some advice. Be the Chocolatier and not a Chocolatier! To become one you will have to do; what others don’t do anymore and what others don’t do yet!
This story teaches you that a desire becomes stronger than everything and everyone! You just have to want it!I have wanted it and I hope to become one, but to be The Chocolatier I lack one important thing! To teach others how to make and become a Chocolatier!
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